| Designer Jeans, Designed to Fit - Regardless of | | | | knows all about having to resort to buying the jeans |
| Shape or Size | | | | you hate because they were the only ones that |
| The change room experience when shopping for | | | | were made in your size. 'At the height of my |
| jeans is traumatic for most women - and those with | | | | modelling career I was a good size 14 to 16 and I |
| curves could be forgiven for claiming it a human | | | | used to cringe when they said we were shooting |
| rights violation. | | | | jeans. It was all muffin tops and long crutches'. |
| Natalie Wakeling, an Australian plus-size model and | | | | So when a visit to New York City introduced Natalie |
| now owner of Embody Denim says 'I don't | | | | to the wide range of denims available, she knew she |
| understand why a woman doesn't have the right to | | | | had to start a business offering flattering jeans for all |
| own a pair of stylish jeans just because she has | | | | shapes and sizes. 'I desperately wished I could fit into |
| curves. I just don't get it'. | | | | the beautiful designer jeans I saw around so I |
| Wakeling has designed a range of jeans which are | | | | decided to make them instead but as well as being |
| available in a size 8 to 26. She has cleverly designed | | | | designer, my jeans are designed to fit'. |
| them to fit different body shapes, from hourglass to | | | | Wakeling wants to be clear, however that hers is not |
| noodle, apple to pear and love heart. | | | | purely a plus-size label, 'I've had a lot of demand for |
| Even expectant mums to be have not been left out | | | | jeans from smaller sizes including size 8. All the PR |
| of the ultra hip designs . | | | | specialists I spoke to before starting my business |
| Natalie's aim for her range is that every woman, | | | | told me there was no way I could market a range |
| regardless of size or shape will be able to find a pair | | | | that caters up to a size 26 as a mainstream fashion |
| of jeans to not only fit but to feel wonderful in. | | | | item, but it looks like I've proved them wrong. The |
| 'Jeans are something every woman needs. It's a | | | | jeans are meant to be fashionable after all' explains |
| staple. No matter what size or shape you are, you | | | | Wakeling. |
| have to have a pair'. | | | | 'I've got ten styles and I have started selling denim |
| As a plus-size model in Australia, Wakeling, 28, has | | | | skirts I'm coming up with new designs all the time' |
| had to wear her fair share of unflattering jeans. She | | | | she laughs 'I can't stop now, I'm addicted'. |