| In 2009, it was announced that internet superpowers | | | | with MSN or Yahoo due to neither of them having |
| Microsoft and Yahoo would team up to become | | | | the volume of traffic Google generates, the potential |
| partners in the search engine business. Having | | | | of this new partnership may change your mind. Bing |
| received clearance from the United States | | | | and Yahoo already control roughly 25% of the search |
| Department of Justice and European Commission, the | | | | market, so with the two combining forces, the reach |
| two companies are now focused on implementing the | | | | of MSN AdCenter will expand considerably, which |
| deal. Per the agreement, Yahoo will be using | | | | could make it very well worth your time. |
| Microsoft's Bing algorithm to power its search results | | | | The Bing Algorithm Matters |
| and paid listings. How will this new partnership affect | | | | In a very short amount of time, Bing has proven to |
| SEO strategy for small businesses? Of course, all this | | | | be an efficient search engine small businesses need |
| remains to be seen, but companies will certainly need | | | | to pay attention to. Internet searchers have taken |
| to start optimizing with the coming changes in mind. | | | | notice, and this means companies need to prepare. |
| Double Your Pleasure | | | | While a different algorithm is involved, many of the |
| Because Yahoo and Bing will be using the same | | | | optimization aspects remain the same. Therefore, a |
| algorithm, it is very likely that websites will achieve | | | | good way to approach would be simply focusing on |
| the same results on both search engines. So if you | | | | the basics and best practices of SEO. This includes |
| are ranked on the first page of Yahoo, you will | | | | updating your content on a regular basis, properly |
| probably be ranked on the first page of Bing as well. | | | | targeting and using keywords, building quality links, |
| The interesting factor is that Bing strives to make | | | | and making use of all the optimization tools available |
| SEO much easier for businesses and webmasters. For | | | | to you. |
| example, there is currently a number of tools, guides, | | | | At this point, many things remain unclear regarding |
| resources and forums available for those who want | | | | the Microsoft and Yahoo search deal. Though a lot |
| to specifically optimize for this search engine. While | | | | has been speculated, no one knows for sure just |
| Google is dominating the market by far, Bing is | | | | how identical the search results will be, or whether |
| currently a fast growing segment small businesses | | | | the combined search advertising model will experience |
| definitely want to target. | | | | any significant growing pains. One thing is for certain - |
| Greater Reach for Search Marketers | | | | it will have a huge impact on SEO and search engine |
| Yahoo using the Bing algorithm means that sponsored | | | | marketing. For this reason, small businesses should |
| results of both search engines will be pulled from the | | | | pay close attention to the coming developments to |
| MSN AdCenter, Microsofts answer to Google | | | | see how things pan out. |
| AdWords. If you have been reluctant to advertise | | | | |