| According to a TerraChoice Environmental Marketing | | | | - UK: Vestey's vegan grandson sees off Shell - |
| report released in 2007, "an overwhelming majority | | | | "SHELL has abandoned its sponsorship of one of |
| of environmental marketing claims in North America | | | | Britain's most prestigious wildlife photography |
| are inaccurate, inappropriate, or unsubstantiated." | | | | exhibitions after protests by environmental groups." |
| Greenwashing is a real danger when you consider | | | | - USA: Memo Exposes Bush's New Greenwash |
| TerraChoice used metrics provided by the Federal | | | | Strategy - "The US Republican party is changing |
| Trade Commission (FTC) and the Environmental | | | | tactics on the environment, avoiding "frightening" |
| Protection Agency (EPA) to review over 1,000 | | | | phrases such as global warming, after a confidential |
| products and except for a single product, all others | | | | party memo warned that it is the domestic issue on |
| raised red flags. | | | | which George Bush is most vulnerable." |
| Defining Greenwashing | | | | You can stay abreast of the Greenwash Awards by |
| In the most simple terms, greenwashing refers to | | | | visiting: |
| disinformation presented by a person or organization | | | | - CorpWatch Greenwash Awards |
| to present an environmentally responsible image. | | | | Consumer Resources |
| According to the Wikipedia, greenwash "is a term | | | | While greenwashers can take advantage of the public |
| that is used to describe the act of misleading | | | | through unregulated or undefined buzzwords, |
| consumers regarding the environmental practices of a | | | | consumers aren't left alone in this fight. The following |
| company or the environmental benefits of a product | | | | organizations are available to consumers as free |
| or service." Wikipedia continues, "The term Green | | | | resources that promote greenwashing public |
| sheen has similarly been used to describe | | | | awareness. |
| organisations which attempt to appear that they are | | | | - Greenwashing Index |
| adopting practices benefical to the environment." | | | | - Stop Greenwashing |
| Examples of Greenwashing | | | | Don't be caught alone in the fight against |
| CorpWatch, a group dedicated to investigating and | | | | greenwashers. Take advantage of free public |
| exposing corporate violations of human rights, | | | | resources like CorpWatch, Greenwashing Index and |
| environmental crimes, fraud and corruption, publishes | | | | Stop Greenwashing to stay informed and always |
| the Greenwash Awards. Recently, the GreenWash | | | | wary of greenwashers. Do you part and help make |
| Awards have included: | | | | our environment a better place for our children. |