| If you are looking for a way to reach out to your | | | | figure out whether you want to use it to generate |
| audience and remain connected with them, an email | | | | website traffic, or create brand awareness and |
| newsletter could be the perfect solution. Email is an | | | | establish a relationship with your audience. If getting |
| inexpensive and immediate delivery platform, while a | | | | people to your website is the goal you have defined, |
| newsletter can provide you with immediate access to | | | | giving your readers tidbits of information would be an |
| your target market. Although a countless number of | | | | ideal approach. For example, instead of including an |
| internet marketers and content publishers have made | | | | entire article, you can give readers a sample and |
| the most of these two powerful components, | | | | provide a link that leads them to the full content on |
| success is never guaranteed. There is a right and | | | | your website. If you are more concerned about |
| wrong way to create a newsletter, and this | | | | establishing relationships with your audience, you |
| especially holds true when designing your layout. It is | | | | should design the layout so it contains the complete |
| an area you must pay special attention to if you | | | | content and instantly delivers the maximum impact to |
| want your publication to make a splash. | | | | the reader. |
| A Newsletter is Not a Website | | | | An Important Note on Images |
| When focusing on your layout, the first thing you | | | | Designing a news letter layout without respects to |
| should know is that creating a news letter is not like | | | | images and their impact on mail reading programs is |
| building a website. This is particularly the case if you | | | | not a wise move. Even after all these years, images |
| have decided to use HTML, which is the primary | | | | still do not guarantee an optimal viewing experience. |
| programming language for creating web pages. | | | | Popular mail services such as AOL and Yahoo block |
| Although you can add a few interactive elements | | | | images by default. Most webmail services will not |
| commonly found on a web page, your newsletter | | | | display images at all because they do not support |
| should be structured more like a newspaper or | | | | HTML directly. Due to all the potential issues, your |
| magazine. By studying them, you will notice that | | | | newsletter should be designed so it can be read |
| these types of publications are headline driven, | | | | optimally whether the images show up or not. The |
| teasing you by revealing information on a certain | | | | layout plays an important role in making sure this |
| topic in as few words as possible. Your website | | | | happens so make your selection and design wisely. |
| should be used as the platform that helps you turn | | | | The layout is crucial to the success of your news |
| conversions and sales. Your newsletter should be the | | | | letter. Most tend to give you a lot of flexibility, so |
| stylish Cadillac that drives people there. | | | | you may want to play around with a few concepts |
| Giving Your Newsletter a Purpose | | | | to see what works for you. As always, the best |
| Determining the overall purpose of your newsletter is | | | | way to determine what works and what does not is |
| vital to designing the layout. In general, you need to | | | | simple - test. |