| Email based surveys are cheaper to send to | | | | mention it clearly in the subject field of the mail. For |
| customers as compared to phone based or postal | | | | instance, the subject line can have "70% off on all |
| surveys. The challenges with email surveys are you | | | | garments" and so on. A subject line should reflect |
| have to get your clients to open and see it, and | | | | offers and incentives because that's the first thing |
| convince them to take some time out of their busy | | | | subscribers look at. Out of curiosity, your readers will |
| schedules to respond to it. To make them respond | | | | open and see the survey at least. The incentives |
| to your survey, you have to give your clients | | | | that you give will also depend on the size of your |
| something valuable in return. Incentives are the most | | | | surveys. Offer a larger incentive, if your survey size |
| effective way to capture your clients' attention. So, | | | | is bigger. |
| which incentives can you offer to get your | | | | Take care that the incentives you offer do not |
| subscribers to participate in the survey? | | | | influence your clients' in any way. The objective of |
| It takes time to respond to online surveys; it may | | | | your survey will be defeated, if subscribers get |
| also become a tedious task, if your survey is long. | | | | influenced by the incentive and answer the questions |
| Hence, you should give your clients' something very | | | | wrongly. Some times people simply take part in the |
| valuable in return. You can give rewards to your | | | | surveys to avail themselves of your promotional |
| customers in the form of a free gift or an e-book or | | | | offers or free gifts. Email surveys and online surveys |
| an article. These are some very simple gifts to give | | | | are very effective as you get valuable feedback |
| away. Hence, there is no assurance that they may | | | | from clients. They can also act as sales pitches. |
| do the trick for you. If you have a retail chain of | | | | Once your survey is complete, send emails to thank |
| garments, then offer your customers some discounts | | | | customers for having taken some time out of their |
| on some of the products. Another thing you can do | | | | busy schedules to respond to the surveys. You |
| is organize a lucky draw of some sort, and inform | | | | should also tell them that their feedback is the most |
| your clients that they qualify for the draw | | | | valuable and important and you will make changes in |
| automatically, if they respond to the survey. | | | | your campaign or products accordingly. |
| Once you finalize the gift you intend to offer, | | | | |